EntertainmentFebruary 5, 2026
Super Bowl LX Commercials: The 'AI vs. Reality' Marketing Battle
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Super Bowl LX Commercials: The 'AI vs. Reality' Marketing Battle
TL;DR: If 2024 was the year of Crypto ads, 2026 is the year of "Anti-AI" marketing. The most buzzed-about commercials this year highlighted "Real Humans" and "Real Connection" in a direct pushback against the synthetic content boom.
The Winners
* Budweiser: Returned to basics with the Clydesdales and zero CGI. The raw, grainy film aesthetic stood out in a sea of polished digital ads.
* Doritos: A hilarious skit mocking "AI generated snacks" that disintegrate when you touch them.
* Cadillac: The F1 reveal spot (as covered in our F1 article) stole the second quarter with pure, high-octane engine noise and no voiceover.
Commercials Compilation
The Trend: Authenticity
Marketing analysts noted a 40% increase in ads using "filmed on film" tags. Brands are banking on nostalgia and tactile reality to sell products to a generation fatigued by screens.
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